The use of LED screens as a marketing tool is a very good alternative to make a business stand out from the rest and differentiate itself from its competition, being original in advertising. Today they are considered one of the most powerful tools for brand marketing.
Visual marketing, as an advertising strategy, works very well and brings great benefits. The basic idea when using LED screens is to capture the attention of the public, of those people who are walking in the streets and shopping centers or driving their car on the road. Therefore, this form of digital signage must have visual effects that are attractive to the human eye.
These screens help us to promote our business, communicate with customers by showing them offers, announcements, promotions, schedules, advice, recommendations… They also give very good results, achieving a greater number of sales thanks to their great reach and their ease of attracting new consumers to the brand, making them interested in it, but it is very important to choose the location of the screens well in order to get the most out of them.
Advertising LED screens are a small investment that has a great return, so that the initial investment is easily recovered. The key is to convey the message in a clear and attractive way and for that we resort to new strategies like this one, replacing traditional static advertising thanks to its dynamic and visual format. These screens allow us to show high-quality images in the style we need.
This type of screens are used a lot in outdoor advertising because they are very practical and convey the image of modernity. Large-format LED screens offer definition to display dynamic and customizable messages, as if it were a cutting-edge television created especially to work in front of the public and often in the rain and sun.
There are many types of LED screens, which can be for indoor spaces and also for outdoor spaces, which are designed to withstand different weather conditions. In addition, there are endless possibilities for all kinds of sectors such as pharmacies, clinics, petrol stations, town halls, shopping centres, shops, corporate events, sporting events, concerts, festivals, nightclubs… Brands use them in a multitude of spaces: in shop windows, inside stores, in the checkout area, outside stores, on building facades, on stage…
Main benefits of LED displays:
- High Impact:
They attract attention and impact anywhere and increase engagement.
- Greatest memory:
Studies suggest that the content of messages on an LED screen is 2 to 5 times more likely to be remembered than if they were exposed in static media.
- Dynamic Content:
Turn static ads into sensory experiences with animations, videos, and graphics.
- Customization:
They give you the opportunity to show content the way you want, either at different times or times of the day, for different audience profiles, show different content whenever you want, schedule it… so you can communicate with your customers with the right message, at the right time.
- Visibility:
They can be seen from a distance 24 hours a day, so they give greater visibility to the business and to the products and services.
- Innovation and modernity:
The fact of using LED screens as an advertising tool increases the feeling of modernity and innovation and this improves the reputation of the brand, since the public is more impressed because the latest technology is used, leaving them with a more lasting memory.
- Flexibility:
Information can be accessed and modified, messages and images can be changed, on the spot and remotely. It’s the most flexible form of visual marketing.
- Very informative:
They provide the most relevant details that the company wants to highlight.
- They stimulate the senses:
Through their vivid colors accompanied by a high resolution, they increase the effectiveness of advertising results.
- Creativity:
They allow you to play with elements such as color, design, and audio to create personalized and impactful experiences.
- Different designs and sizes:
With LED screens you can play with the measurements and available spaces to meet all the needs of the brands, in fact, you can make giant screens, for example, if the project requires it.
- Increased segmentation:
Because you can choose ads based on the area, time and consumer profile, screens allow you to make a greater segmentation of the audience you are targeting.
- Versatility:
They can be placed in different locations as there are LED screens for outdoor and indoor spaces.
- Originality:
They give more life to the business as they offer more dynamic and original advertising than other businesses.
- Low maintenance:
They don’t require a lot of work in maintaining their software.
- High durability:
LED displays have high resistance to damage.
- Higher return on investment:
These types of devices can generate a lot of revenue and therefore have a high return on investment.
- Reduction of perceived waiting times:
A strategically placed LED screen, broadcasting appropriate content, can help customers pass the time while waiting in line to pay or talk to employees.
- Source of advertising revenue:
In addition to presenting your own messages on screens, you can also display paid ads. This is attractive if you’re looking for ways to increase your income.
For all that we have mentioned above, we can affirm that, without a doubt, the best marketing tool for companies to promote themselves in a different and economical way, encouraging word of mouth, are advertising LED screens.
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